Fractional demand generation
Fractional demand gen that scales from day one.
Full-funnel growth for B2B SaaS — senior strategy and hands-on execution, without the full-time hire. 15 years across paid, SEO, ops, and lifecycle.
Trusted by fast-growing B2B teams
What I do
Full-funnel demand generation — from strategy to the tracking that proves it worked.
Six disciplines, one senior operator. Mix and match what your team needs.
Fractional Head of Demand Gen
Senior demand gen leadership embedded in your team — own the number without the full-time hire.
- GTM and channel strategy
- Quarterly planning and forecasting
- Board- and exec-ready reporting
Paid Growth
Efficient, pipeline-focused paid programs across search, social, and ABM.
- Paid search and paid social
- Account-based marketing
- Landing page and CRO
SEO and AEO
Get found by search engines and answer engines alike.
- Technical and on-page SEO
- Content strategy and topic clusters
- AI visibility and AEO
Marketing Operations
Clean, reliable marketing and sales infrastructure you can trust.
- HubSpot, Marketo, Salesforce
- Lead scoring and routing
- Tracking and consent configuration
Lifecycle Marketing
A cohesive customer journey that converts and expands.
- Onboarding, nurture, re-engagement
- Customer marketing and expansion
- Webinar and event management
Reporting and Analytics
Full-funnel reporting and attribution that guides real decisions.
- Attribution and UTM tracking
- Pipeline and revenue dashboards
- Forecasting and monthly reporting
Why First Set
B2B SaaS is the specialty, not a vertical among many.
Results-driven
Every strategy ladders to pipeline and revenue, not vanity metrics.
Full-funnel + full-stack
Strategy, execution, and the martech/tracking underneath it.
Senior operator
15 years of demand gen across dozens of B2B SaaS companies. Fewer surprises.
What clients say
Proof, not promises.
“Eric is an exceptional marketing partner who brings comprehensive expertise across demand gen and marketing ops. From LinkedIn ads to overall paid channel strategies, he delivers strategic insights and precise execution. When we lacked a full-time marketing ops resource, Eric stepped in seamlessly, providing guidance that kept our marketing engine running smoothly. His holistic approach has been transformative for our marketing initiatives, making him an invaluable partner for any company seeking a results-driven marketing professional with both demand gen and MOPs expertise.”
“Eric played a key role in shaping our demand generation strategy, developing full-funnel campaigns to build a strong foundation before our in-house hire. He balances big-picture thinking with hands-on execution and brings expertise across demand gen tactics, from search to email marketing. I highly recommend him.”
“Eric is a marketing swiss army knife. His deep expertise in demand generation combined with his marketing operations knowledge makes him an ideal partner for companies who need to be thinking about marketing from start to execution and reporting. He helped us uncover ideal customer paths, ideas for increasing conversion, and was instrumental in getting our journey with Clay launched. I couldn't recommend Eric enough for demand gen and MOPs support.”
Ready to win?
A no-pressure intro conversation — we'll talk through where your funnel stands today and whether fractional demand gen is the right fit.