What's included
- HubSpot (primary), plus Marketo and Salesforce
- Lead scoring and ICP-fit scoring
- KPI definitions and funnel mapping
- Email automation and workflow build-out
- Lead enrichment, routing, and database hygiene
- Consent and tracking configuration (GTM, Consent Mode v2)
How we work
Bad data quietly breaks every good strategy built on top of it. I get the infrastructure right first — clean definitions, reliable routing, tracking that holds up to scrutiny — so the rest of the funnel can be trusted.