Resources

Tools and Technology

The martech stack I work in and recommend, grouped by function.

CRM / MAP

Primary CRM and marketing automation platform — my default recommendation for B2B SaaS.

CRM of record for larger orgs; I build and maintain marketing/sales alignment on top of it.

Marketing automation for enterprise-scale nurture and lead scoring programs.

Paid search build-out, restructuring, and ongoing optimization.

Paid social and ABM targeting for B2B audiences.

Keyword research, content gap analysis, and backlink/organic traffic diagnostics.

Indexing health, query-level performance, and technical SEO monitoring.

Web analytics and funnel reporting across the site and campaigns.

Pipeline and revenue dashboards blended across ad platforms, CRM, and GA4.

Lifecycle email and behavioral messaging for onboarding and re-engagement.