Resources
First Set AI
Small tools to make demand gen marketers faster — built in-house, plus curated links to tools worth knowing about.
OpsBuilt by First Set
UTM Builder
Generate consistent, campaign-ready UTM links in seconds and export them straight to a shared tracker.
LaunchAIBuilt by First Set
AEO Snapshot
Check how a brand shows up across AI assistant answers for a set of target prompts, and track it over time.
LaunchPaidBuilt by First Set
Ad Copy Tester
Draft and score paid social ad variants against a simple B2B SaaS clarity and CTA-strength rubric.
LaunchMore coming soon
New tools get added as they're built.